Are you looking for an alternative to coach touring in Europe? Have you thought about U?



U is a fresh approach to river cruising and the best new way to do Europe. Our cruises are designed for those with a passion for exploring and a taste for authentic adventures. We’re not your average vacation. We're U, inspired by you.


Why do Europe like everyone else when there's a better way? A river cruise is the most hassle-free and cost-effective way to experience multiple destinations all on one trip.

Fun Activities Such As,                                                                                         

                                                                                                                              PAINT AND WINE

On days we’re docked in a picture-perfect location, head to the top deck for a painting class and create your very own masterpiece. You bring your artistic side. We’ll bring the wine and supplies.


If you’re feeling a little outdoorsy, try spending a night under the stars. We’ll bring the tents, Europe will bring the views.


What’s the secret for getting the smoke-infused flavour into your smoky bourbon cocktail? Our master bartenders will show you.


A week without Wifi sounds terrifying and we’d never do that to you. Onboard, you’ll enjoy complimentary Wifi access all across the ship. You’ll also have access to news and info through a free PressReader app so you can keep up with the world. If you so choose.


Whats Included?

  • Three meals onboard per day and select non-alcoholic drinks such as complimentary water, coffee and tea all day long, as well as complimentary juice during breakfast.
  • Select shore excursions – We offer one included shore excursion per day, specially tailored for U guests.
  • Gratuities – All gratuities for onboard and shore excursions are included.
  • Onboard entertainment and select activities – Including activities like our Local DJ Night and Welcome Party.

ROLLING ON THE RHINE - Amsterdam to Frankfurt

Amsterdam is just the beginning. On this cruise along the Rhine river, you’ll have three days to spend in this laid-back and forward-thinking Dutch hotspot, along with stops in Hoorn, Cologne, Koblenz and Frankfurt.